10 Qualities That Define a Trusted Business Name
In a nutshell, a business name is not merely a name; it is the constituent part of a brand’s identity, recognition, and trustworthy character. According to Roongta Group, a good name generates credibility, awareness, and an emotional bond with its target audience. So, what are the ten great characteristics that describe a good business name? 1. Steer Clear of Name Generators Business identity is far more about creativity, comprehension of branding, and strategic thinking — factors that fall far outside the purview of algorithms. A name generated by a machine is devoid of the nuances and evocative power that create a memorable emotion. 2. Naming Is Not a Popularity Contest While it is often purportedly fair, the process of voting on names is very misleading. People usually choose names mostly due to personal tastes instead of brand equity. The most recognized names fit more with brand value and market attractiveness than the feelings of a few people. 3. Know Your Audience, Not Jus...